Does Your Business Really Need a Newsletter?

You are going to say yes, aren't you?

Okay, if you have checked out this site at all, you know what my answer will be.  But humor me for a moment.

For a busy professional, newsletters are the biggest bang for your buck. They show your expertise, create trust, drive your social media, and demonstrate your culture.

• There are 3x more email accounts than Twitter and Facebook accounts combined. (Radicati Group)

• Email is 40x more successful at acquiring new clients than either Facebook and Twitter.  (McKinsey & Company)

Newsletters also have a higher click thru and conversion rate than social media.  

So yes, your business needs a newsletter.  

Now that you have obviously been convinced you need a newsletter, you have to decide on what kind of newsletter.  You could send a newsletter yourself or send the industry standard newsletter.  Or better yet, you could send a fun and engaging newsletter!  That's what the cool kids do.  

Fun and engaging newsletters use:

• Video - Click-thru rates for newsletters increase 2-3 times with a video.

• Humor - It's not enough to be just informed.  We want to be entertained too.

• A Call to Action - Tell the reader what you want them to do!  See below, for an example.

To get your own cool newsletter email me at yourcharlesalexander@gmail.com.