One SIMPLE WAY Your I.T. BUSINESS Can Get the EDGE In a COMPETITIVE MARKET
Not that long ago, I had a conversation with a business owner that needed some serious I.T. Services.
They were growing quite a bit and had a patchwork system.
She asked me if I could recommend any I.T. Businesses.
I recommended two.
We’ll call them ABC I.T. and XYZ I.T.
She went with XYZ I.T.
Why?
ABC I.T. told her, “We provide on-site and remote desktop and mobile support. We also offer cloud services, firewall, content filtering, and network support. Lastly our managed I.T. services are 24/7. Once you combine that with our 20 years of experience, we are the best choice.”
XYZ I.T. told her, “We recently worked with a business that was very similar to yours. They were growing and needed someone else to take care of their I.T. stuff, so they didn’t have to. Within a week, we had them right where they wanted to be, so now they don’t have to worry at all!”
ABC I.T. presented with a confusing jargon. Not confusing to them, but confusing to the customer.
XYZ I.T. shared a story with a happy ending.
So often we hear about the importance of selling with a story.
Stories sell 118% better than facts!
The I.T. industry is more crowded than ever.
To stand out in a crowd, you don’t need to tell your potential customers the same exact thing your competition is telling them.
You need to be relatable, personable, and tell them a story.
By the way, that is their story, not yours. To them, your story is boring. But not their story. It’s fascinating.
Check out these stories that PCS Inc. created using animated video.
Here is their Explainer Video, making Jake, the owner of a local business the hero:
They let Audrey focus on her business and not I.T.:
And now Joe, the “I.T. Guy” at his business has less worry:
And yes, I’m partial to animated videos:) But, animated videos work well because:
- They can tell a compelling story in 90 seconds or less
- They take very little time on your behalf
- They are cost-effective
- They are different and memorable
Now is the perfect time to stand out in a crowd, by making some animated videos that will let you stand out from a crowd, engage your soon-to-be client, and tell a story.
